Sunday, May 17, 2009

How people really use the iPhone

Bill Westerman, Create with Context

We frequently see that interaction and visual designs from one flagship product - such as the iPhone - have an influence throughout design for the web, desktop, mobile, and consumer electronics platforms. As a strategic design firm, Create with Context finds it important to stay on top of emerging design trends. We recently published "How people really use the iPhone", an interesting readout of design issues and recommendations for people designing for the iPhone and beyond. Our presentation on this topic at the iPhone Developer's Summit was called the "best presentation of the conference" by several attendees. Give us a shout if you're looking for strategic design and/or research for web, mobile, desktop, or consumer electronics. We're Silicon Valley-based, and work globally. We're at

Bill Westerman is a Principal with Create with Context, a strategic design and research firm focused on helping clients invent and reinvigorate digital products. He works with companies ranging from early-stage startups to global brands like Adobe, Panasonic, and Yahoo! to help translate customer needs into compelling products.


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